Extreme nachos

Extreme sports hype was so over in 2002. Nevermind that it's plastered all across my mountain bike, reminding me how hardcore I am on the commute to work... but do words like super-mega-hardcore really belong in the grocery aisle as a permanent fixture?

Am I to understand that we get in touch with our primal nature while negotiating the check out line? "Wow, this super-mega-crunchy peanut butter could give me the edge I need to pick up chicks." I don't think so. I understand that fads happen, I understand that you've got to act on the market.. but if this retardedness has settled in for the long run, something is sick with our society. John Wayne is not proud, and somebody, somewhere has lost some very important perspective on what it means to be a man.
No really..

I feel like something is deeply wrong here... Especially with the big X. eXtreme. What is the deal with that? eXtreme Nachos. Congratulations, nachos cannot take you on a crazy adventure.

It's time to re-consider our word choice. Extreme nachos would kill one in five people who ate them. That's extreme.

Where's the wisdom? Where's the comparison? There is none; this is a rant.